Infinit Nutrition
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A nutrition solution that eliminates the excuses by offering a completely customizable formula based on your specific needs.


The same customization in a gel product that is more convenient to carry on the run.


If your body doesn't agree with the current "off the shelf" nutritional offerings, then using Infinit is a no brainer.

Detailed Review

Infint Nutrition is not "just another nutrition company". Yes, they are trying to sell as much product as possible, to as many people as possible, but their niche is customized formulas for individual athletes. So instead of trying to come up with a "one size fits all" formula and having people adjust to their product, they give you the option to experiment with the formula until you get your perfect blend.

When you think about it, this really makes sense... everyone always says how "nutrition is such an individual thing", which is true, and Infinit gives you the ability to make your nutrition as individual as you are. Now don't get us wrong, we have been able to successfully use an "off the shelf" product without any problems, but for many people that just isn't the case. Also, the customization option gives you the ability to adjust your formula to specific race conditions.

We decided to do a quick phone consultation (which anyone can do for free) to ensure that we received the formula that was best for our needs. And of course, you can alternatively choose to take the quick questionnaire online and skip the phone call.

The online "Quick Start Interview" really is... quick. it takes less than a few minutes and gathers the information required to suggest a formula for you. You can see the screenshots of the 4 step process below:

Once complete, your suggested formula appears.

From here, you have the ability to adjust your options.

- Set Flavor Level
- Choose Your Carbohydrate Blend
- Tell Us How Many Calories Per Serving You Need
- Adjust Your Electrolyte Level
- Caffeine

The nutritional information is below. It looks as if the website just gives a generic ingredient list and range instead of adjusting this information to your specific formula.

This is a hard product to review because it isn't one specific formula, as everything can be adjusted. However, our experience with Infinit has been great, as expected. Our "bike" formula contains more protein than we like (regardless of the research), but the cool thing is, next time we order, we can just dial that down. The mild flavor that we chose made it easy to drink for 5+ hour workouts.

Lastly, it's hard to criticize a product with an "Unconditional Guarantee" like Infinit offers. You can see below:

INFINIT NUTRITIONS UNCONDITIONAL GUARANTEE We will re-customize your product or we will refund your money. It's that simple. We want you to be 100% satisfied with every custom product we help you create. If in the first 30 days you are not completely satisfied with your custom blended nutrition solution, we will consult with you and then re-customize it to your satisfaction. If you are still not happy, just return the unused product and we will refund your money. It is our unconditional guarantee to you. If you would like to re-customize a product, simply e-mail

Price Range
Infinit hits the upper end of the price range when compared to "off the shelf" nutritional products.

TriBomb Bottom Line
To perform at your highest level, it is necessary to have your nutrition nailed down. With Infinit, you can easily take the guesswork out of the "fourth discipline" of triathlon.

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